Calls to action (CTA's) in text format have shown to provide an astonishing 152% lift in conversion compared to videos that don’t clearly state what their audience should do next.īeing direct pays off for brands in the digital space so don’t leave potential conversions on the table because you were too polite to ask. Give your audience the clear and direct action they need to take to convert. In our studies, TikTok found that videos shot in 9:16 aspect ratio saw a 91% lift in conversion, compared to videos that did not match the screen resolution and therefore were framed by black bars at the edges of the screen.ĭon’t beat around the bush or try to be too clever.
CREATIVE CONVERT FULL
Most TikTok users engage with the platform in portrait mode, and shooting in 9:16 aspect ratio ensure you will maximize the screen real estate for full impact with your audience. While letterbox (16:9) format may rule the roost at the box office, on TikTok it’s all about the vertical formats. These data are validated across each region to form global best practices. A performance ranking is then assigned based on that attribute's likelihood to achieve a high conversion rate in the auction. Our model is designed to identify certain creative attributes, such as video duration or closed captioning.
Our team has used a machine learning model to analyze the performance of thousands of ads on our auction platform to uncover a series of best practices for creative to help you achieve the optimal conversion rate. Previously, we’ve published a set of data-driven best practices designed around driving impressions.This round of recommendations focuses on creative best practices to entice customers to take that next step and convert.Įach piece of guidance below has been proven by data to boost conversion. There’s a lot to think about: where do you put your focus? Impressions? Conversions? Both?
Optimizing ad performance for any digital channel or platform can feel like a daunting and overwhelming task.
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